A talented and experienced team positions the Company to successfully execute on its corporate strategy.
Chief Financial Officer
Chief Creative Officer
Chief People Officer
Senior Vice President, Commercial
Vice President, Corporate Development and Stakeholder Relations
General Counsel and Corporate Secretary
Vice President, Regulatory Affairs & Associate General Counsel
Vice President, Finance
Vice President, Commercial and Associate General Counsel
Senior Vice President, Operations
David Hyde M.Sc., CPC
David is Canada’s top independent security consultant. Over a 32-year career, David has advised governments and corporations, secured some of Canada’s most iconic landmarks and built the enterprise security program for a $19 billion global corporation protecting 60 million square feet of facility assets across Canada and globally. David’s security advisory firm, David Hyde & Associates, has extensive experience and unrivalled success in security consultation within the regulated cannabis sector across Canada and internationally.
Over the past four years under Canada’s federal medical cannabis regulations, David Hyde & Associates has provided security consulting services to almost 150 MMPR/ACMPR license applicants, attended 22 Pre-license Inspections with Health Canada and worked with 17 licensed producers sites. David sits as the only Canadian member on the Security Committee for the Foundation of Cannabis Unified Standards (FOCUS).
Joshua Kappel, Esq.
Josh is a Partner at Vicente Sederberg specializing in risk-assessment for multi-national corporations and financial transactions in the highly regulated US cannabis industry. Josh was a drafters of Amendment 64 in Colorado which legalized cannabis for adult use. He is also a founding board member of the National Cannabis Bar Association (NCBA), Council for Responsible Cannabis Regulation (CRCR), Simplifya and VS Tech Ventures.
In addition to his work with Vicente Sederberg, Josh is currently the Associate Director of Sensible Colorado, advocating for medical marijuana patient rights. He testified at numerous public hearings on issues related to medical marijuana, sat on many conference panels and routinely writes articles about a myriad of medical marijuana issues. Josh’s work has been highlighted in the Denver Post, Colorado Springs Gazette, Westword, Kush Magazine, West Coast Leaf and Colorado Springs Independent.
Elfi serves as Head of Submissions, Regulatory at Eurofins Experchem Laboratories Inc. She leads a team of regulatory professionals in the development of regulatory submission strategies for Natural Health Products, OTC drugs, cosmetics, medical devices, food products, site licenses, medical establishment licences and applicants to become licensed producers of cannabis (LPs). Eurofins Experchem Laboratories Inc. is currently working with more than 130 LP applicants under Elfi’s leadership. Over the last decade, Elfi developed a proven style of dealing with Health Canada resulting in an excellent track record of having regulatory submissions and applications approved.
Elfi received a B.Sc. in Technical Chemistry, and a MSc in Biotechnology and Nutrition from the Technical University of Graz, Austria, as well as a Postgraduate Regulatory Affairs Diploma (PRA) from the Academy of Applied Pharmaceutical Sciences Inc. (AAPS), Toronto.
Board of Directors
Genevieve Young is the President and Chief Operating Officer of Global Public Affairs, Canada’s leading privately held strategic communications and government advocacy consultancy representing some of Canada’s largest and most dynamic organizations. Genevieve has two decades of experience in public affairs, leading national mandates and campaigns across jurisdictions and managing multiple stakeholders, government(s) and media. Genevieve’s focus has expanded to the emerging cannabis industry as the executive champion of Global Public Affairs’ Cannabis team guiding the practice as they rapidly scale to meet market and service evolution demand. Genevieve is responsible for all Global Public Affairs’ corporate functions, driving an aggressive growth trajectory across all existing and potential markets, practice and service lines. She holds a Bachelor of Arts in Canadian Politics and an MBA from the Smith School of Business at Queen’s University.
Vikram is a senior global marketing leader with an extensive record of delivering results with first-hand experience in both mature and emerging markets. Having most recently served as the Vice President and Head of Marketing for Logitech S.A. based out of China and Switzerland, he has lived and worked across North America, Asia and Europe with top-tier fast-moving consumer goods, electronics and advertising companies. Mr. Bawa has led multifunctional and diverse organizations across categories (Health and Beauty, Food and Consumer Electronics) and has developed long term business strategy at both the local and global levels, helping execute with excellence.
Since 2000, Troy has held senior positions in the financial service sector, including head of corporate finance at a Canadian broker dealer, focusing on the resource sector and more recently head of institutional European sales. He has also been instrumental in venture formation, financing and development of a number of resource, technology and agriculture companies operating globally. Troy is currently the CEO of Elcora Advanced Materials, a TSX Venture Exchange-listed graphene materials company. He holds a BBA, economics, from Saint Francis Xavier University.
Since 1998, Conrad has held a number of senior legal and commercial roles in Imperial Brands and was appointed Corporate Development Director in 2010. Conrad has played a key role in a number of significant transactions over the years, including the acquisition of Altadis, Commonwealth Brands, assets purchased by Imperial as part of the Reynolds American takeover of Lorillard and Nerudia. He has led Imperial Brands’ investigation, analysis and entry into the legal cannabis sector and is currently leading a major divestment program for Imperial Brands, which will realize proceeds of up to £2 billion.
Murray McGowan is the Chief Strategy and Development Officer at Imperial Brands. He has a strong background in strategy, having worked in various strategic and operational leadership roles for a number of high-profile businesses including Costa Coffee, Yum! Brands, Cadbury and The Restaurant Group. He has also worked with a range of leading global consumer goods companies and retail businesses during his time at McKinsey and Company.
CEO and Director
Hugo has played a key role in shaping the regulated cannabis industry in Canada, including acting as counsel and advisor to many of the industry's leading companies. Hugo is also the co-founder of Hope for Health, the world's first registered charity focused medical cannabis and an adjunct professor at the University of Western Ontario Law School, where he co-created and teaches
Prior to founding Auxly, Hugo was a senior corporate and commercial Partner at Bennett Jones LLP where he built the firm's cannabis practice group. Hugo obtained his BA from Carleton University, and obtained his Doctor of Law from the University of Toronto.